INTRODUCTION_ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 3
CHAPTER I. THE HISTORICAL DEVELOPING ASPECTS AND
THEORETICAL DEFINITION OF PUBLIC RELATION
1.1. The history and ways of developing public relation activities_ _ _ _ _ _ _ _8
1.2. The meaning of advertisement and propaganda, differences with public
relation _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ 16
1.3. The types and forms of public relation activities referring tourism sphere_ 24
Summary of the first chapter _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 38
CHAPTER II. PRACTICAL TENDENCY OF USING PUBLIC
RELATION IN UZBEKISTAN AND OTHER FOREIGN COUNTRIES
2.1. Economic indicators and perspectives of touristic sphere in Uzbekistan_ _ 39
2.2. The ways of using public relation in order to improve country tourism
industry_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 49
2.3. The practice of foreign countries using public relation on the development of
the tourism _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 71
Summary of the second chapter _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 84
CHAPTER III. RESEARCH DEVOTED TO IMPROVING THE BRAND
OF BUKHARA BY USING PR ACTIVITIES SYSTEM
3.1. The public relation research held on April 2019 in Bukhara devoted to
evaluate and definition main problems in Tourism and Hospitality sphere_ _ _ 85
3.2. Suggestion of the system of measures to improve region tourism sphere and
a unique application in order to make better communication with customers_ _100
3.3. The future issues of using better communication system in Tourism and
hospitality field in region _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 107
Summary of the third chapter_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 117
CONCLUSION AND RECOMMENDATIONS_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 118
THE LIST OF USED REFERENCES _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 123
APPLICATIONS_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 136
