INTRODUCTION………………………………………………………………3
CHAPTER 1. THEORETICAL BASIS OF DESTINATION IMAGE AND
SOCIAL MEDIA MARKETING
1.1 The theory of formation the image of the destination image…………………
1.2 Theoretical basis of foreign and local authors on social media marketing…..
Summary of the first
chapter………………………………………………………...
CHAPTER 2. WORLD EXPERIENCE IN FORMING THE IMAGE OF
THE DESTINATION BY USING SMM TOOLS.............
2.1 Analyses the efficiency of using social media marketing tools in creating and
promoting the image of the destination in the example of China
……………………
2.2 Ways improving the destination image with social media marketing tools in the
example of
Turkiye…………………………………………………………………...
Summary of the second
chapter………………………………………………….......
CHAPTER 3. SUGGESTIONS TO IMPROVE THE DESTINATION
IMAGE OF UZBEKISTAN BY USING SMM TOOLS……
3.1 Suggestions to form positive destination image of Uzbekistan on the portal of
Couchsurfing ………………………………………………………………………..
3.2 Opportunities to attract tourists in Central Asia through social media
marketing..
3.3 Promoting new tour product with social media marketing
tools…………………
3.4 Ways to improve the destination image of Uzbekistan by using social media
marketing tools …………………………………………………………………….
Summary of the third chapter……………………………………………………...
CONCLUSION AND RECOMMENDATIONS…………………………………..
APPLICATIONS…………………………………………………………………...
THE LIST OF USED REFERENCES ……………………………………………..
