Introduction………………………………………………………………………..4
CHAPTER I. THEORETICAL BASES OF GENDER AND GENRE APPROACHES
1.1. Relationship between language and culture …………………………………..8
1.2. The main assumptions of the gender and genre approaches to study…………13
1.3. Category of politeness in the framework of pragmalinguistics………………23
Outcomes of the first chapter………………………………………………...32
CHAPTER II. GENRE AND GENDER SPECIFICATION OF MEANS OF POLITENESS
2.1. Principles of politeness as communicative rules………………………………34
2.2. English means of expressing politeness………………………………………39
2.3. Cultural specification of polite formulas in the context of genre and gender…44
Outcomes of the second chapter……………………………………………..57
CHAPTER III. TEACHING ENGLISH POLITENESS FORMULAS.
3.1. Ways of teaching politeness formulas in English classes at school………….59
3.2. Experiment organization and its results………………………………………68
Outcomes of the third chapter………………………………………………..77
Conclusion..………………………………………………………………………78
Used literature……………………………………………………………………80
Glossary …..……………………………………………………………………...87
Appendix …..…………………………………………………………………….88
